Trans-media is a fashionable term but to us has a genuine significance. The quality of all the content we create involves the ability to make use of all platforms, from web to TV.

The new dynamics of communications mean lines between the different media are becoming increasingly blurred. Content created for the web can now also be seen as an attractive programme by a TV network in search of new formats. It is also possible to operate across the many forms that on-line communications now take (YouTube, thematic portals, social networks, Web TV).

But the fundamental factor enabling every opportunity to be exploited effectively is quality. And quality also underpins our commitment.